Insurance

The data that the Insurance Industry works with has a fundamental geographic component-an address of the customer being insured. GIS is useful in a number of activities that the insurance industry is involved in - underwriting, claims of risk analysis and management, catastrophe response and sales and marketing of insurance products.

There are many ways insurers can use GIS for risk assessment and mitigation. Adding the geographic component is critical in finding the delicate balance between risk, profitability, and fairness to customers. GIS enables to locate the customers and resources, find marketing opportunities, provide customers with web-enabled access to information and improve customer service in the insurance sector.